Real Estate Webmasters (REW)
SEO Specialist | PPC Specialist
As an SEO & PPC Specialist for Real Estate Webmasters (REW), I help real estate professionals across Canada and the U.S. grow their online presence through targeted marketing campaigns and website optimization. My SEO responsibilities include developing and executing high-ranking content—such as landing pages, blogs, email campaigns, on-page SEO, and content-driven PR initiatives—while identifying growth opportunities and potential blind spots through comprehensive website audits. I also collaborate with programmers, designers, and senior management to deliver cohesive, high-level campaign strategies and create content for internal resources. In my dual role as a PPC Specialist, I manage a portfolio of nearly 100 individual PPC accounts, each running at least one active Google Ads campaign. I monitor these campaigns daily to ensure budgets remain on track and that performance remains steady. When necessary, I optimize ad copy, keyword targeting, dedicated PPC landing pages, and segmentation to consistently boost conversions and ROI while minimizing cost per conversion.
SHOWCASE #1: CUSTOM LANDING & LISTING PAGES
Below, you’ll find a selection of custom-designed landing and property listing pages created for multiple real estate clients—each tailored to meet unique branding and conversion needs. As an SEO specialist at Real Estate Webmasters, I help bring these pages to life through strategic content development and implementation, crafting engaging, accurate, and relevant copy, ensuring a clear user flow, and deeply integrating SEO best practices—leveraging extensive keyword strategies and powerful analytics tools to maximize visibility and organic traffic.
SHOWCASE #2: SEO-OPTIMIZED BLOG POSTS
Crafting blog posts for my real estate clients is my favorite part of being an SEO specialist—I love diving into new markets and weaving local insights with informed SEO practices to create content that connects on a human level, not just a keyword level. It’s in writing these blogs that I can truly blend creativity with data, using targeted keyword research and performance metrics to ensure each post feels both personal and strategic. This is the environment where I have always thrived, balancing storytelling with well-researched analytics. Ultimately, these posts boost organic traffic, drive meaningful engagement, and help my clients build lasting trust with their audiences.
SHOWCASE #3: ROB THOMSON FEATURED ARTICLE
This article chronicles Rob Thomson’s journey from Northern Palm Beach County’s #1 real estate agent to a philanthropic powerhouse and local hero. It highlights the key milestones that led to his nomination—and eventual win—for Florida Realtors’ 2023 Humanitarian of the Year award. The piece is based on an in-depth interview I conducted with Thomson.
SHOWCASE #4: CLIENT CASE STUDIES
In these on-site case studies, I showcase how real estate clients harness REW’s award-winning Renaissance platform, alongside targeted SEO and PPC strategies, to achieve dynamic and meaningful growth. Each study offers a behind-the-scenes look at the challenges, tailored solutions, and measurable results of fully optimized digital campaigns. These case studies illustrate how a strategic digital approach transforms traffic, conversions, and overall brand presence. Open the gallery slideshow for an overview and direct links to each full case study on the REW site.
SHOWCASE #5: EMAIL DRIP CAMPAIGNS
After convincing my client to let me lead his agency’s first email drip campaign, I developed a simple yet engaging six-email, six-month series targeting new site sign-ups. Designed almost as a trial run, the campaign showcased the agency's full suite of services—from on-site relocation guides and mortgage calculators to property valuations and city guides linking to related real estate pages—while maintaining a warm, upbeat tone. I closely monitored performance from start to finish, collaborating with my client on A/B testing subject lines, main headings, CTAs, hero images, and design elements during the initial months. The campaign’s success—marked by strong engagement, increased sign-ups, low opt-outs, and high overall performance—ultimately sparked further investment in SEO and, later, PPC.
